Radsow is a brand initially born to fit every-size while providing stylish fashion at irresistible prices. Designed for every size and every shade of beauty. t - all genders, all races, all ages, all sizes !
Our garments resonate self-confidence, uniqueness and beauty in each piece of the Radsow apparel. With us, you can create your own identity while feeling good in your own skin and inspiring others with your inner energy and confidence!
We believe that it’s a high time to change the existing philosophy of perfectionism coming from the rigorous fashion industry, thus, with our unisex hoodies we want to show that fashion has no boundaries!
Our story began with diversity being at the heart of Radsow’s brand identity.
With the fashion world strongly promoting unrealistic beauty standards for the past decades, the industry became rigorous and caused many issues regarding self-esteem and mental health, especially among young generations. The deficit of diversity in fashion has contributed to many adults and teenagers perceiving their physique and beauty as not being worthy while comparing themselves with ideal images in media that advertise unrealistic standards of beauty.
The idea to create Radsow apparel was inspired by the concept of diversity. The first collection was created by a group of young professionals coming from different cultures and backgrounds, however sharing the same important values. All coming from the fashion industry, strived to change the current situation, therefore, they came together to break the stereotypes in the fashion industry.
Then, RADSOW was established; to raise awareness about diversity and to highlight that the industry mindset must be changed. This is how it all started; the basic apparel was created to fit every size, race and age, to highlight that the real beauty comes from within!
We want to embrace the image of diversity through its beauty and strength, while praising humanity’s distinctness and its integrity. We want to be a part of reshaping the fashion industry! It’s not just an clothing brand, it's apparel made to bring a change!